Reshape the way people consume water outdoors. Half-full doesn’t just sell water. We offer you a place to connect with people who care. Half-full is building a new community for environmental sustainability, by creating a network of smart drinking points located in selected destinations around the world with an emphasis on evolving policies. And all this combined with a dedicated app to make sure you drink enough water wherever you go without effort and without excessive spending.
City: תל אביב
What is being Measured?
At least 8 million tons of plastic end up in our oceans every year.
-This means that approximately 2.5 million tons of plastic per year consist of plastic water bottles.
-In every cubic ton of plastic there are approximately 33,000 plastic water bottles.
-1% of the number of plastic bottles that are thrown into our oceans each year equals almost 800 million bottles of water.
We aim to reduce the number of discarded bottles by 5% over the next 5 years, and we will measure the decrease in water bottle consumption each year in the areas where we operate.