2B Friendly
The 2B Friendly Association, which is the contemporary incarnation of the Circles of Justice Association, promotes a sustainable and social economy that sees the profit of business alongside with profit of value. We believe that all of us, consumers and business owners, have the great power to positively influence the society and the environment, through consumer favorites that connect our values with the money we spend on a regular basis. Activity: with local businesses. We offer every business a package of improvements and support free of charge if they wish to expand and raise the bar of their influence. A business that is “friendly” receives a quality mark from us, which brands it as a social/environmental business and benefits from promotion in the association’s business database, social networks and in the Easy app. In addition, we work to raise awareness of the power of the consumer. We encourage consumers to choose to spend their money wisely because every purchase has an impact. Consumers who choose to make their daily purchases specifically in businesses with the 2B Friendly label will promote change both at a societal and environmental level and at the level of the economic profit of those friendly businesses.